Accelerate business impact with usercentric design and strategic usability validation

Maximize Adoption Through Frictionless Digital Experiences

Improve user experience and drive higher adoption rates with expert usability testing. By identifying friction points and validating real user behavior, we help ensure your applications are intuitive, easy to navigate, and aligned with user expectations resulting in more satisfied, engaged users.

Use Case | FSI

CTT – Correios de Portugal is the national postal service, combining over 500 years of history with innovation across mail, parcels, financial services, and banking.

The challenge:

The company faced the dual challenge of delivering a complex, data-heavy critical system and scaling best practices across development teams. To accelerate time to market, it needed to reduce the duration of requirements implementation and improve alignment between IT and business.

Our approach:

Embedding Quality from the Start

Adopted an Acceptance Test Driven Development (ATDD) approach paired with test automation for critical systems.
Defining a Unified Testing Vision

Conducted a department-wide assessment to establish a consistent Test Policy and Strategy across teams.
Strengthening Quality Leadership

Appointed a Head of QA and expanded the testing team to drive continuous improvement.

The results:

50% Drop in Defects

Test automation slashed production defects by half within six months.
Smarter, Streamlined Development
Standardized practices enhanced team efficiency and consistency across the development lifecycle.
Accelerated Time-to-Market
Improved QA leadership and cross-team collaboration significantly reduced release cycle durations.

Use Case | Telco

A global telecom leader in over 50 countries, offering fixed, mobile, internet, and IPTV services. Focused on digitalization, it invests in networks to deliver high-speed services like MagentaTV.

The challenge:

Faced with short release cycles, the company needed to ensure high test coverage for its TV streaming services. The goal was to minimize production defects and maintain a high-quality user experience while keeping pace with rapid development.

Our approach:

Automated Testing Excellence
Implemented a robust test automation framework to streamline Set-Top Box and streaming content validation.
AI-Driven Optimization

Integrated AI to dynamically select the most relevant test cases, aligning resources and timelines for maximum efficiency.
Enhanced Regression Testing
Reduced test suite size while maintaining high quality, accelerating release cycles.

The results:

50% Boost in Test Coverage
Test automation slashed production defects by half within six months.
Faster, Smarter Releases
The AI-powered approach optimized efficiency, reducing testing time without compromising quality.
Increased Efficiency

Streamlined workflows enabled quicker, more reliable releases, driving faster time-to-market.

Use Case | FSI

A fast-growing Portuguese financial institution offering loans, insurance, and digital banking. It focuses on simplicity, transparency, and innovation to meet evolving customer needs.

The challenge:

Rapid growth and frequent software releases created pressure to deliver high-quality updates quickly. While test automation was essential, infrastructure issues like service downtimes often led to false test failures. This required significant manual effort to isolate actual software defects from system-related errors.

Our approach:

AI-Powered Root Cause Detection

Deployed an intelligent analysis engine to evaluate test executions and identify recurring failure patterns.
Real-Time Failure Insights

Distinguished infrastructure issues from real defects, delivering instant suggestions for faster resolution.
Smarter Debugging with Automation

Automated the diagnosis process, reducing reliance on manual investigation and increasing efficiency.

The results:

35% Boost in Test Accuracy
Enhanced precision in failure detection improved testing reliability.
Faster Debugging, Quicker Releases
Streamlined root cause analysis cut time spent on issue resolution, accelerating delivery.
Proactive Risk Identification
Improved visibility into high-risk areas empowered teams to respond faster to business needs.

Use Case | Energy

A global energy leader supplying electricity and gas across continents, committed to innovation and sustainability with a goal to transition to 100% renewable energy by 2030.

The challenge:

Managing a diverse portfolio of web applications posed challenges for maintaining quality and speed in software delivery. Regression testing was time-consuming, and accelerating development cycles became essential to meet evolving business demands.

Our approach:

AI-Driven Test Case Generation

Deployed a test agent trained on historical project data to automate the creation of test scripts tailored to complex applications.
Optimized Regression Testing

Streamlined regression suites by dynamically selecting high-impact test cases, improving speed without sacrificing quality.
Context-Aware Automation

Enabled the agent to adapt to evolving application logic, ensuring relevance and precision across testing cycles.

The results:

30% Reduction in Test Effort
Automated processes cut manual workload while maintaining accuracy and effectiveness.
Fewer Defects, Higher Quality
Smarter testing led to a measurable drop in production issues and enhanced reliability.
Accelerated Delivery Cycles
Improved coverage and efficiency allowed faster, more confident releases.

Benefits

Intuitive Design

Delivers seamless, easy-to-learn experiences that reduce user effort and training time.

Increased Engagement

Drives higher user interaction and retention through fluid, frustration-free interfaces.

Consistent Experience

Ensures cohesive UX across all screens and platforms, reinforcing brand trust and usability.

Inclusive by Design

Meets accessibility standards to reach a broader, more diverse user base.

Insight-Driven Optimization

Turns usability feedback into strategic improvements that boost adoption and satisfaction.

Challenges

Complex Interfaces

Complex Interfaces

Cluttered or unintuitive designs create friction, reducing task completion and user confidence.

Low User Adoption

Low User Adoption

Poor usability discourages engagement, leading to high drop-off rates and underutilized features.

Inconsistent Design Language

Inconsistent Design Language

Disjointed UI elements across screens erode user trust and complicate navigation.

Accessibility Limitations

Accessibility Limitations

Failure to support diverse user needs excludes potential users and increases compliance risk.

Lack of Actionable Feedback

Lack of Actionable Feedback

Without structured usability insights, product teams miss critical opportunities for improvement.

Other Services

Testing as a Service

Deliver reliable, high-performing applications with our comprehensive software testing services. We combine manual and automated testing to validate functionality, performance, and compliance ensuring your software meets both business objectives and user expectations. 

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Our performance monitoring service analyzes software responsiveness and resource utilization across all system layers—pinpointing bottlenecks and enabling faster, more effective troubleshooting to ensure optimal application performance.

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Designed specifically for mobile apps, this service ensures optimal performance, usability, and efficiency across devices tackling challenges such as screen responsiveness, battery consumption, and mobile-specific performance bottlenecks.

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This service integrates security by design throughout the development lifecycle – leveraging static code analysis, secure coding practices, and early vulnerability detection to proactively build resilient, compliant, and threat-resistant applications.

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Our 5-STAR methodology provides a comprehensive, multidimensional evaluation of your Software Development Lifecycle (SDLC), uncovering strengths, gaps, and opportunities across five critical dimensions – Strategy, Tools, Automation, Resources, and Metrics. 


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Contacts

PT: +351 213 174 421
UK: +44 203 771 7300
US: +1 571-314-0931
BE: +32 2 203 87 41
IN: +91 88843 34234

Contact Us

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© 2025 InnoWave. All rights reserved

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