AI-Driven UX/UI for the future of Digital Products 

Simplify Complexity with AI-Powered, Human-Centered Design

Our Customer Experience team provides comprehensive
UX/UI services, from strategic consulting to detailed design
execution, enhancing how users interact with technology.

We combine behavioral insights, design systems, and AIenhanced tools to create seamless digital experiences that
solve real problems and drive business value. Through user
research, testing, prototyping, and collaborative design, we
craft solutions that are not only visually compelling but also
practical, inclusive, and scalable.

Use Case | Entertainment

A premier ATP 250 tennis tournament attracting a global audience and held annually in Portugal, looking to strengthen fan interaction and digital presence through a dedicated mobile app.

The challenge:

The existing mobile application, initially launched in 2023, required a modernized user experience to meet rising audience expectations and support expanded event features. The goal was to enhance engagement, drive gamification, and provide fans with a seamless digital companion throughout the tournament.

Our approach:

User Centered Discovery
Analyzed data and feedback from past editions to inform design and
feature decisions.
UX/UI Redesign
Delivered wireframes and high-fidelity screens prioritizing responsiveness,
clarity, and visual appeal.
New Feature Development
Introduced new sections including real-time draws, schedules,
video wall, and a chatbot for live support.

The results:

+2,800 Users Engaged
 
Demonstrated high adoption during the tournament period.
72% Gamification Participation
Strong engagement driven by intuitive design and interactive features.
Modern, Intuitive Experience
A cleaner, more cohesive interface that elevated brand perception and improved user satisfaction.

Use Case | FSI

A widely adopted Portuguese digital wallet and payment solution aiming to deepen user interaction and brand loyalty through gamification.

The challenge:

The company sought to boost daily usage and user engagement by transforming the integrated P&P and POS payment solution, adding a challenge in the app into a more compelling, reward-driven experience. The goal was to motivate users to engage with the platform through a gamified journey of challenges and prizes.

Our approach:

User Motivation Insights
Conducted research to uncover what drives participation in gamified
experiences.
Seamless Challenge Journeys
Defined user flows optimized for simplicity, participation, and
progress tracking.
Brand-Driven Visuals
Created a playful yet on-brand design system to enhance excitement
and recognition.

The results:

+74% Daily Engagement
A significant uplift in user interaction following the relaunch.
Positive User Feedback
High praise for the user-friendly navigation, and transparent reward structure.
Stronger Platform Loyalty
The gamified experience deepened user retention and brand affinity.

Use Case | Tech

A digital trust and identity platform enabling organizations to securely onboard, authenticate, and engage users across channels with privacy and compliance by design.

The challenge:

The existing Operations Console and Support Portal lacked usability and visual consistency, making daily tasks inefficient and difficult to scale. The company needed a unified design approach and a scalable system to support future growth and platform evolution.

Our approach:

Comprehensive UX Audits
Identified key pain points and usability barriers across both portals.
Wireframes & Interactive Prototypes
Designed in Figma to streamline workflows and enhance
usability.
Design System Foundations
Defined tokens, reusable components, and clear usage rules to
ensure design consistency across the platform.

The results:

Cleaner & More Intuitive Interfaces
Improved layout and navigation increased user efficiency.
Streamlined Task Completion
Enhanced workflows reduced friction and boosted productivity.
Scalable Design System
A flexible UI framework built to support future features and product expansion.

Use Case | Telco

A leading telecom operator committed to leveraging technology to promote public safety, sustainability, and digital inclusion across society.

The challenge:

The organization needed a dedicated portal to raise awareness around road safety, educate the public, and highlight its safety-related technologies. The platform had to be intuitive, accessible, and content-rich to effectively drive user engagement.

Our approach:

User Centered Design
Built on insights from real user behaviours and needs.
Structured Content Architecture
Defined clear content hierarchy for easy navigation.
Accessibility & Mobile Optimization
Ensured WCAG 2.1 compliance and full responsiveness.

The results:

Successful Portal Launch
Delivered a smooth rollout with strong user adoption.
Increased Engagement
More time spent on educational content and product pages.
Enhanced Usability
Intuitive layouts and interactive elements supported learning and
exploration.

Use Case | FSI

A global insurance group with a diverse digital product ecosystem, aiming to improve consistency, efficiency, and collaboration across product teams.

The challenge:

As digital products expanded, the lack of a unified design approach led to UI inconsistencies, slower development cycles, and misalignment between design and engineering teams. The goal was to build a centralized design system to streamline and scale UI/UX efforts.

Our approach:

Component & Style Audit
Assessed current interfaces to define core elements such as color, typography, and spacing.
Reusable Assets
Developed scalable components in Figma and code libraries for consistent
implementation.
Documentation & Governance
Created clear usage guidelines to support adoption and ensure cohesive design practices.

The results:

80% Reduction in UI Inconsistencies
Achieved visual and functional alignment across products.
40% Faster Design Cycles
Streamlined workflows with reusable assets and shared standards.
Stronger Design-Dev Collaboration
Improved efficiency and cohesion between teams.

Benefits

Enhanced Usability and Efficiency

Streamlined interfaces make digital products easier to use, boosting task success and user flow.

Higher User Satisfaction and Loyalty

Intuitive experiences build trust, encourage return visits, and strengthen brand relationships.

Increased Engagement and Revenue

Better UX drives higher interaction, conversions, and long-term business growth.

Modern, On-Brand Visual Design

Attractive, consistent visuals reinforce brand identity and elevate product perception.

Cross-Platform Consistency

Unified design systems create a cohesive experience across web, mobile, TV, and wearables.

Actionable User Insights

Data-backed understanding of real user behavior supports smarter, more informed decisions.

Challenges

Interface Complexity

Interface Complexity

Complex, cluttered interfaces create confusion and friction in the user journey.

Inconsistent Design Across Platforms

Inconsistent Design Across Platforms

Lack of visual and functional consistency hinders accessibility and weakens brand experience.

Limited User Understanding

Limited User Understanding

Design decisions often miss the mark due to insufficient insight into real user needs and behaviors.

Isolated Design and Development

Isolated Design and Development

Slow, disconnected processes create gaps between design intent and implementation.

Lack of Data-Driven Design

Lack of Data-Driven Design

Design efforts are rarely supported by metrics, making it hard to measure impact or improve continuously.

Low Engagement and Retention

Low Engagement and Retention

Poor UX leads to decreased user satisfaction, lower engagement, and higher churn.

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Contacts

PT: +351 213 174 421
UK: +44 203 771 7300
US: +1 571-314-0931
BE: +32 2 203 87 41
IN: +91 88843 34234

Contact Us

Sponsored

© 2025 InnoWave. All rights reserved

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