According to the company, “this partnership highlights InnoWave’s continued dedication to innovation in all dimensions and also in the sporting events landscape, demonstrating a solid commitment to continuous improvement in crucial areas such as marketing, user experience and optimization of customer journey”
InnoWave, a Portuguese technology company, announced this Tuesday that it will participate in the Millennium Estoril Open as an Innovation Partner.
According to the company, “this partnership highlights InnoWave’s continued dedication to innovation in all dimensions and also in the sporting events landscape, demonstrating a solid commitment to continuous improvement in crucial areas such as marketing, user experience and optimization of customer journey.”
“As part of this partnership, InnoWave is responsible for the development and implementation of the official mobile application of the Millennium Estoril Open, a tournament that takes place from March 30th to April 7th, at Clube de Ténis do Estoril”, informed the company.
In a statement, InnoWave stressed that “since its debut in 2022, the application has set a new standard in terms of interactivity and convenience for tournament spectators”.
The company pointed out that, in this year’s edition, “one of the app’s new features is SELFIE CAM by InnoWave, which offers visitors the unique opportunity to capture memorable moments from the event, film in selfie mode, and share the images on the scoreboard screen of the event. central court, as well as on the screens in common areas”.
“The application, which offers a range of essential features for tennis enthusiasts during the tournament, allows access to the event schedule, live scores and detailed information on participating players, ensuring they are always up to date and well informed about everything that happens at the Millennium Estoril Open”, highlighted the company.
As for the event itself, “the main new features of the Millennium Estoril Open APP include the introduction of an AI ChatBot, an artificial intelligence virtual assistant, which provides accurate and real-time answers to a variety of queries about the tournament, agenda, FAQs and even updated ATP ranking statistics.”
“For the third time, InnoWave is the Innovation Partner of the most relevant tennis tournament in Portugal. By joining forces with the Millennium Estoril Open, InnoWave seeks to not only raise the standard of the event experience, but also promote excellence and innovation in all aspects related to sport and audience engagement”, explained Pankaj Parshotam, Chief Marketing InnoWave Officer.