Recently, the controversy surrounding Coldplay’s concert and the use of the Jumbotron sparked an important discussion: to what extent is event technology respecting audience privacy and consent?
As an industry, we’ve been quick to embrace tools that promise to create unforgettable moments. But the line between innovation and intrusion is becoming increasingly thin. The Coldplay case highlighted exactly that: massive digital experiences need to be redesigned with one fundamental principle in mind – control must remain in the hands of the consumer/fan.
The future of fan cams and videowall experiences isn’t about capturing the audience automatically; it’s about creating opt-in, secure, and personalized interactions. When a user chooses to appear on screen, we’re not just protecting their privacy – we’re creating a moment of genuine value, where the experience belongs as much to the fan as it does to the event.
I believe the future of events lies in this balance: technology that excites but also respects. The Coldplay case served as a clear wake-up call that it’s time to reinvent how we design large-scale digital experiences.
The next great event experience won’t just be immersive – it will be conscious and consumer‑centric.
Source: Marketeer
